intu (formerly Capital Shopping Centres) came into being in 2013 as part of a holistic rebrand programme. The intu estate incorporates 18 shopping centres in prime locations throughout the UK and attracts over 400 million shoppers every year.
intu recognised that their Customer Service Desks are key touch-points for their brand, so they wanted them redesigned to bring their new brand values to life: visibility, playfulness and being able to provide the perfect shopping experience.
Firstly, we were able to enlarge the physical footprint of the existing Customer Service Desk, transforming them into immersive customer service zones. We designed these zones to have a bold and playful aesthetic. This breaks down the physical barriers between staff and shoppers and creates opportunities for stronger connections and enhanced experiences.
"The creative solution provided us with a visually impactful product that addressed all the brand experience and internal operation challenges outlined in the brief. The design showcased our new brand to great effect, facilitated better interaction between our staff and customers and gave us the perfect platform to enhance our sales and marketing opportunities. The project was expertly managed ensuring that the finished product remained true to the original concept, delivered in time and in budget."
Amanda Campbell - Communications Director intu