Glen Grant
Heritage Whisky
Heritage Whisky
Background
After a change of ownership the Italian based Grouppo Campari wanted to re-launch this iconic 'heritage' scotch malt whisky brand.
Brief
Following the creation of a new strategic platform, vision and values for the brand, and a series of design applications including packaging, print and digital communications, our remit was to develop the design for a new visitor centre.
Solution
The design defined the look and feel for the brand for all retail and 'on premise' customer engagement channels encompassing retail design, POS / POP design, brand signage and display elements for all sectors of the hospitality sector.
Soon after the relaunch the brand further established itself as the number 1 selling whisky in the Italian market and continued its growth globally in both domestic and duty free markets.
After a change of ownership the Italian based Grouppo Campari wanted to re-launch this iconic 'heritage' scotch malt whisky brand.
Brief
Following the creation of a new strategic platform, vision and values for the brand, and a series of design applications including packaging, print and digital communications, our remit was to develop the design for a new visitor centre.
Solution
The design defined the look and feel for the brand for all retail and 'on premise' customer engagement channels encompassing retail design, POS / POP design, brand signage and display elements for all sectors of the hospitality sector.
Soon after the relaunch the brand further established itself as the number 1 selling whisky in the Italian market and continued its growth globally in both domestic and duty free markets.