Pure Sports Medicine:
Energised Environment
Pure is a premium brand sports-injury treatment practice that works to diagnose, treat and prevent sports injuries and musculoskeletal problems of all kinds.

Pure required a purpose-designed environment that would reflect the high standard of their services and their exacting attention to detail.

We created a visual language that has natural, sensory qualities balanced against a dynamic sports aesthetic.Our choice of materials and spatial design considerations were guided by the need to communicate Pure’s rehabilitation & training offer, and their injury & treatment offer, with the gym space remaining visually present throughout, as a reminder of rehabilitation’s end goal.
We created environments for the reception, treatment rooms, gym, high-performance studio, rehabilitation areas, changing rooms and back-of-house areas, including the boardroom.