Iconic Exchange
Moneycorp are one of the UK’s fastest growing foreign exchange companies, having grown from a single Central London office in 1979, to over £22bn traded in currencies in 2015.

After completing a rebrand, which included a new graphic look and feel, Moneycorp wanted their new brand brought to life in a retail environment.

Utilising the brand’s new graphic design assets, we created an iconic three-dimensional visual language that complemented the graphics and could quickly become very identifiable.Built into this language was the functionality for us to create counters, seating, fascias and a dot matrix electronic messaging system, a contemporary materials palette was used to enhance the brand presence and provide good stand out. We were able to define a distinctive presence for Moneycorp within the visually noisy environment of airport retail zones that still complied with the rigorous Airport Authority guidelines.