Fuller's Brewery
Sensory Experience
Sensory Experience
Background
With a heritage dating back to 1845, Fuller's Smith & Turner wanted to turn their ‘Hock Cellar’ into a brand space that would enhance their brewery tour.
Brief
We were asked to create a visitor experience, that would make the tour an unmissable destination for beer enthusiasts and tourists alike.
Solution
We divided the cellar into various zones, taking the audience on a journey of discovery through the brewery’s heritage and modern values, via a series of interactive experiences which targeted all five senses. The zones tell Fuller’s story through words, visuals, artefacts and hands-on experiences, including smelling jars, magnetic DIY art walls, beer bottle ballot boxes, and the audience also get to sample their favourite Fuller’s tipple.
Bringing the Fuller's story to life through an immersive, memorable customer brand experience that is bursting with expression.
With a heritage dating back to 1845, Fuller's Smith & Turner wanted to turn their ‘Hock Cellar’ into a brand space that would enhance their brewery tour.
Brief
We were asked to create a visitor experience, that would make the tour an unmissable destination for beer enthusiasts and tourists alike.
Solution
We divided the cellar into various zones, taking the audience on a journey of discovery through the brewery’s heritage and modern values, via a series of interactive experiences which targeted all five senses. The zones tell Fuller’s story through words, visuals, artefacts and hands-on experiences, including smelling jars, magnetic DIY art walls, beer bottle ballot boxes, and the audience also get to sample their favourite Fuller’s tipple.
Bringing the Fuller's story to life through an immersive, memorable customer brand experience that is bursting with expression.