Background
Engineers of machines that specialised in temperature control technology, although recognised as industry pioneers, at trade shows Alfa Laval struggled to endorse their status as innovators.

Brief
Our brief was to create a stand that would illustrate the Alfa Laval innovational spirit and provide standout in the busy exhibition hall.

Solution
With our focus on what they did rather than what they made, we created a beacon for the stand that would attract, provide a sense intrigue, celebrate and endorse their reputation. With few physical products on show, the centrepiece of the stand was a 2 metre ice cube. Using their temperature control technology to maintain the mass of the ice cube in the heat of the exhibition hall.

A huge success both experientially and commercially, the cube initiated many ice breaker conversations and interactions between visitors and the sales team.