Background
Working as part of a core group of agencies that oversaw a complete brand overhaul for Nuffield Health Gyms.

Brief
Our role was to develop a new cafe experience, this would initially be piloted in the Kingston Fitness & Wellbeing Club.The cafe would also have a new delicious and nutritious food offer, packaged by Nuffield Health.

Solution
Our concept was built around the thinking that the food and beverage offer should be the lifeblood that connects the dots between health and wellbeing.This was aligned to members insights received, whose aspirations included a space that needed to feel warm, friendly, responsive and ethical.

We created a cafe experience with a natural kitchen theme being a key aesthetic driver, using a modular system and kit of parts that could be easily adapted and connected together to suite the various club cafe environments.