Peabody
Marketing Suite with a Difference
Marketing Suite with a Difference
Background
Peabody wanted a space different to the average marketing suite, with a strong emphasis on the community offer of their new housing development.
Brief
To endorse this the design needed to illustrate how best the space could be eventually sustainably converted into a permanent community multi-use space.
Solution
We needed a big idea to provide staff with conversation starter tools that would resonate with buyers. Rarely can an area boast of something as unique as the Meridian Line at Greenwich, where place and time are measured. A narrative about the line became a key design driver, used literally as a design device, used as a metaphor to encapsulate the local area’s diversity.
The marketing suite represented just 0.05% of revenue to spend ratio whilst the suite’s design and build investments were recouped in four weeks. 10 months after the marketing suite went live, over 85% of the homes were sold.
Peabody wanted a space different to the average marketing suite, with a strong emphasis on the community offer of their new housing development.
Brief
To endorse this the design needed to illustrate how best the space could be eventually sustainably converted into a permanent community multi-use space.
Solution
We needed a big idea to provide staff with conversation starter tools that would resonate with buyers. Rarely can an area boast of something as unique as the Meridian Line at Greenwich, where place and time are measured. A narrative about the line became a key design driver, used literally as a design device, used as a metaphor to encapsulate the local area’s diversity.
The marketing suite represented just 0.05% of revenue to spend ratio whilst the suite’s design and build investments were recouped in four weeks. 10 months after the marketing suite went live, over 85% of the homes were sold.