Background
Meridian One had in place a very strong brand strategy built around three pillars, Green Living - Lively and Diverse Community - Unique Work / Trade Career Opportunities, all supported by a colourful brand look and feel.

Brief
Articulating these pillars and incorporating them into the design of the marketing suite became the focal point of our design approach and thinking.

Solution
Planting integrated into bespoke joinery components throughout the space, a centrepiece roundel device that sat half in and half out of the suite connecting the outdoor green space with indoor living space highlighted Green Living.

Building trade skills were represented through three dimensional brand messages manufactured using traditional
joinery materials and skills in local workshops.

Interactive screens and takeaway marketing collateral were parts of the tool kit used to tell the stores about the various
diverse community offers and initiatives.