Vistry Partnership
London Life in Perfect Harmony
London Life in Perfect Harmony
Background
Camden and it’s surrounding area perfectly dovetails the two components of life that provide an appealing and attractive proposition to the target audience. The energy and vibrancy of the market and night-life with the tranquility and serenity of the local parks and canal-side.
Brief
The marketing suite needed to convey within the design the benefits and uniqueness of the geographical location, whilst presenting itself as a 3 dimensional manifestation of the development brands visual language.
Solution
An architectural form and device that is synonymous with the area “The Arch” was used throughout to define zones, highlight and frame touch-points all fused with the brand look and feel in both 2d and 3d.
We divided the space as a representation of the two sides of living in the area, the front welcome and model zone feeling visually busy and vibrant whilst the rear consultation area more private quiet and tranquil.
Camden and it’s surrounding area perfectly dovetails the two components of life that provide an appealing and attractive proposition to the target audience. The energy and vibrancy of the market and night-life with the tranquility and serenity of the local parks and canal-side.
Brief
The marketing suite needed to convey within the design the benefits and uniqueness of the geographical location, whilst presenting itself as a 3 dimensional manifestation of the development brands visual language.
Solution
An architectural form and device that is synonymous with the area “The Arch” was used throughout to define zones, highlight and frame touch-points all fused with the brand look and feel in both 2d and 3d.
We divided the space as a representation of the two sides of living in the area, the front welcome and model zone feeling visually busy and vibrant whilst the rear consultation area more private quiet and tranquil.