Nuffield Health
Mind and Body Experience
Mind and Body Experience
Background
Working as part of a core group of agencies that oversaw a complete brand overhaul for Nuffield Health Gyms.
Brief
Our role was to create and deliver a new mind and body studio environment that endorsed the NH driver of “Speclialist in You”. whilst providing a space that would place the user in the right mindset for mind and body activities.
Solution
We designed a space devoid of clutter, introduced a decompression zone, to help trigger the switch to the right mind state in preparation for classes. Physical hard lines were minimised, lighting was used to create an environment that enhances the emotions related to mind and body exercise classes.
Our favourite response from members who were questioned about the Nuspace studio : ‘You’re not going to change this are you? If you change this studio, I will hunt you down.”
Working as part of a core group of agencies that oversaw a complete brand overhaul for Nuffield Health Gyms.
Brief
Our role was to create and deliver a new mind and body studio environment that endorsed the NH driver of “Speclialist in You”. whilst providing a space that would place the user in the right mindset for mind and body activities.
Solution
We designed a space devoid of clutter, introduced a decompression zone, to help trigger the switch to the right mind state in preparation for classes. Physical hard lines were minimised, lighting was used to create an environment that enhances the emotions related to mind and body exercise classes.
Our favourite response from members who were questioned about the Nuspace studio : ‘You’re not going to change this are you? If you change this studio, I will hunt you down.”