Background
De Beers a major supplier of diamonds to the fashion retail sector proposed to launch their own sub-brand to the marketplace.

Brief
They wanted to highlight the authenticity, origin and high quality of their diamonds, as well as draw reference to the premium De Beers brand.

Solution
Our concept supported a number of browsing, shopping and purchasing experiences connected to the in store customer journey. A sleek framing device was used as a link from elements in-store through to the individual jewellery displays. Premium quality materials were used while the attention to detail resulted in cleverly concealed product illumination display case handles. The concept was launched at a series of Pop-up experiences in central London.

The event was such a success for DeBeers, the design and format of the display was rolled out for use as stand alone in-store concessions at global locations.