Moneycorp:
Iconic Exchange
Iconic Exchange
Background
Moneycorp are one of the UK’s fastest growing foreign exchange companies, having grown from a single Central London office in 1979, to over £22bn traded in currencies in 2015.
Brief
After completing a rebrand, which included a new graphic look and feel, Moneycorp wanted their new brand brought to life in a retail environment.
Solution
Utilising the brand’s new graphic design assets, we created an iconic three-dimensional visual language that complemented the graphics and could quickly become very identifiable.Built into this language was the functionality for us to create counters, seating, fascias and a dot matrix electronic messaging system, a contemporary materials palette was used to enhance the brand presence and provide good stand out. We were able to define a distinctive presence for Moneycorp within the visually noisy environment of airport retail zones that still complied with the rigorous Airport Authority guidelines.
Moneycorp are one of the UK’s fastest growing foreign exchange companies, having grown from a single Central London office in 1979, to over £22bn traded in currencies in 2015.
Brief
After completing a rebrand, which included a new graphic look and feel, Moneycorp wanted their new brand brought to life in a retail environment.
Solution
Utilising the brand’s new graphic design assets, we created an iconic three-dimensional visual language that complemented the graphics and could quickly become very identifiable.Built into this language was the functionality for us to create counters, seating, fascias and a dot matrix electronic messaging system, a contemporary materials palette was used to enhance the brand presence and provide good stand out. We were able to define a distinctive presence for Moneycorp within the visually noisy environment of airport retail zones that still complied with the rigorous Airport Authority guidelines.