Nuffield Health
Peloton Experience
Peloton Experience
Background
Working as part of a core group of agencies that oversaw a complete brand overhaul for Nuffield Health Gyms.
Brief
After buying a number of gyms they had no cohesive cycle studio offering with the increased interest in cycling a tangible offer was needed.
Solution
Our design idea was based around forward movement of the Peloton, using cues from the graphic language with in a number of different ways to help provide a sense of energy. We created an environment that provided an authentic cycling and brand new studio experience.
“Can I say I’ve been teaching group cycle and spin for 25 years using about 10 different bike and studio formats. I can honestly say this set up is the best I've seen”
NuCycle Instructor Guildford Fitness & Wellbeing Club
Working as part of a core group of agencies that oversaw a complete brand overhaul for Nuffield Health Gyms.
Brief
After buying a number of gyms they had no cohesive cycle studio offering with the increased interest in cycling a tangible offer was needed.
Solution
Our design idea was based around forward movement of the Peloton, using cues from the graphic language with in a number of different ways to help provide a sense of energy. We created an environment that provided an authentic cycling and brand new studio experience.
“Can I say I’ve been teaching group cycle and spin for 25 years using about 10 different bike and studio formats. I can honestly say this set up is the best I've seen”
NuCycle Instructor Guildford Fitness & Wellbeing Club